Fiver Rivers brand comes from the trusted house of Punjab Agro, a Punjab Government Undertaking. Punjab Agro was set up with the objective to add value to horticultural crops of Punjab and provide the farmers with an opportunity to sell their produce at competitive rates. Through Fiver Rivers, we seek to enliven the age-old metaphor of "field-to-plate" and encourage the habit of mindful eating and healthy living. We source fresh fruits, vegetables and grains directly from the farmers, with no intervention of middlemen. We process and package the sourced produce with utmost hygiene, into a range of Five Rivers products. A variety of field products (both organic and non-organic) is produced by stringent and high-quality methods with a real commitment to living upto your trust. The sheer freshness and flavor of fruits and vegetable can now be savored in the Five Rivers product range, which is a hallmark of purity and taste.
"When it comes to mindful eating, choose the best, choose FIVE RIVERS."
Punjab Agro provides the facility, traceability and transparency to organic produce:
To ensure complete organic transparency and best certificate level quality produce, Punjab Agro has joined hands with an IT portal to digitize the farmer database by giving access to technical know-how on crop planning and management, inputs, credit, post-harvest management, value addition and better market linkages. The centralized platform would help capture all relevant information through a simple mobile application and give dashboard based insights on the data captured. Having field-level monitoring capability, all the farm activities are captured in the system ensuring traceability of the entire value chain. Punjab Agro plans to bring along traceability in 20,000 acres of organic producing area in Punjab, bringing all relevant information of the farmer, plot and cropping season into a single platform under PAGREXCO’s project to intervene in Traceability. It will be pertinent to mention here the success of the Potato Seed Certification program, initiated last year to achieve the twin objective of traceability & transparency.